Check out some of the new Lexus videos that highlight Lexus’ strides toward innovation and ingenuity.
The best thing about this commercials is the insight they’ll provide to the general consumer — namely that hybrid technology isn’t dependant on fossil fuels. It can be paired with any number of engines, and can be looked at instead as a complimentary power source with its use of the car’s actual kinetic energy.
This commercial series continues to refine Lexus’ marketing message and its focus on innovation & invention — I liked this press release quote from Lexus USA vice president of Marketing Dave Nordstrom:
“This isn’t just a campaign, it’s a statement that, for Lexus, the best is yet to come,” says Dave Nordstrom, vice president of marketing for Lexus. “It’s not about simply making incremental strides and improvements, but about taking giant leaps in innovation.”
Check out the full article and full list of videos courtesy of The Lexus Enthusiast.
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